You already know the thing. You just don’t have a product built around it.
We build the whole thing for you — the offer, the pricing, the course or program itself, the funnel, the tech, and the launch. A hundred days. You show up, give feedback, and record your content. We do the rest.
Free. Thirty minutes. I’ll tell you if this isn’t a fit — I do that more often than you’d think.
The expertise isn’t the problem. It never was.
Five phases. A hundred days. Here’s what actually happens.
Phases overlap on purpose — this is the real schedule, not five tidy boxes.
We figure out what you’re actually selling. Not what you do — what someone will pay for. We go through everything you’ve already got: frameworks, worksheets, the stuff in the Google Doc. By the end you have a product thesis that fits in one sentence.
Who’s buying, what they’ll pay, and what the path looks like from “never heard of you” to “bought.” This is where the offer ladder gets built — the free thing, the entry thing, the main thing, the high-ticket thing. And this is the part almost nobody does, which is why so many courses launch and go nowhere.
The actual thing gets made. Curriculum, modules, worksheets, the platform build in Kajabi or Skool or GoHighLevel, sales pages, checkout, the email automations behind it. All of it connected and tested, so nothing leaks.
We launch it with you. Launch plan, emails, the content that feeds it. Warmest people first — they’re the ones who buy, and their results are what sell the next round.
Then we look at what actually happened and fix it. Where people dropped, what didn’t convert, what to change before the next run. Your second launch should always beat your first, because by then you’re not guessing.
Everything. That’s kind of the point.
Offer design, pricing, positioning, and the full offer ladder. The strategic layer that determines whether any of the rest of it works.
Modules, lessons, sequencing, and the transformation arc. Plus worksheets, assessments, implementation guides, and a quick-win module that delivers something in the first fifteen minutes.
Full setup in Kajabi, Skool, or GoHighLevel — whichever fits your architecture. We don’t have a preferred platform we push you into. The build decides the tool, not the other way around.
Sales page, offer pages, opt-ins, checkout. Written to sound like you, not like a template.
Enrollment, onboarding, nurture, abandoned cart, post-purchase. Wired and tested before a single person buys.
The launch plan, the campaign, and the post-launch review that tells you what to change.
Seven steps, start to live.
Strategy call
Thirty minutes. We figure out whether this makes sense. I’m honest if it doesn’t.
Proposal and agreement
Exactly what gets built, by when, for how much. Your IP stays yours, in writing.
Kickoff
Ninety minutes. You meet the team, we map what you already have, and we set the Phase 01 deadlines.
Discovery and product thesis
The strategic work. What you’re selling, who’s buying, what they’ll pay.
Architecture and build
Curriculum designed, platform configured, pages written, automations wired.
Launch prep
Everything tested end to end before anybody sees it. Launch sequence loaded.
Launch and optimize
We launch with you, then review the data and tell you what to fix.
Throughout: weekly calls, a dedicated project manager, and 48-hour turnaround on anything you send us.
“I’m Hannah, and I started Expand Lab because I wanted to build my own dream business — so I know exactly what it takes to build yours. What makes us different is that we take your business on as if it were our own: obsessive about the details, the aesthetics, and above all, your results. I want to help you make a real impact with your knowledge and your gifts — and build income in a way that’s genuinely fun and easeful. Let’s connect. I can’t wait to talk.”
What we’ve actually built.
A year of DIY’ing their summer camp launch: fragmented tools, a page that didn’t match the caliber of their work, and a team doing all of it themselves. We rebuilt the whole thing — landing pages, automated waivers and enrollment, parent communication sequences, the full mapped buildout. We had them ready eleven days early, and the launch did $150K.
“It has more than paid for itself, and we haven’t even launched yet.”
Warm audience, strong brand, an offer she believed in, no system underneath it. First launch grossed $30K. Six months later we relaunched the exact same offer and grossed $86K. Nothing about the offer changed. We also built additional courses, group programs, and a retreat, pushing her past $250K total — and grew her list from 1,000 to 10,000.
A five-day, $1,997 training. No big launches — the job was filling seats every single month, twelve months a year, for two years running. We built a five-channel acquisition stack: email nurture between trainings, organic presence in the professional communities, a referral system from past attendees, an affiliate program across her peer network, and a B2B layer selling into practices with training budgets.
Four-tier offer ladder, converting offer pages, and the automation backbone connecting enrollment, onboarding, and post-purchase upsells. 129 purchases across eight offers. 6x ROI before the event even ran.
Real expertise, real frameworks, and a perfectionism problem keeping all of it stuck. We mapped the whole ecosystem — free community as the front door, a $750 signature course in the middle, a $2K+ mastermind at the top — and built the curriculum, content strategy, and tech for all three.
“I didn’t know someone like you existed.” — week three
In their own words
Exceeding expectations“You're honestly exceeding them.”
— Expand Lab client, asked if we were meeting his expectations
A true partner“You're a huge unlock for this. It's so helpful to have somebody who understands it more than I do.”
— Expand Lab client
Your clients feel it too“We got more compliments this year on our systems and making sure people felt set up for success than we ever have before.”
— Youth mentorship organization
This works for a specific kind of person.
Your expertise is worth more than your calendar.
Book a call and we’ll map out what your build would actually be — what we’d make, how long it takes, what it costs, and what it’s worth once it exists. And honestly, if I don’t think it’s a fit, I’ll tell you on the call. I want to make money. But I want to make you money, and that only works if the thing is right.
Free · 30 minutes · No pitch