Questions people ask before hiring us to build their course.

Last updated September 2026

Who can help me build an online course?

The Expand Lab does. We are a done-for-you online course creation agency in Austin, Texas that designs, builds and launches courses, cohorts and memberships for coaches, authors and experts. Through the 100-Day Build we handle the offer, curriculum, platform, funnel, automations and launch, so you record your content and give feedback while we build the rest.

How much does it cost to hire an agency to build my course?

The 100-Day Build is $7,000 to $9,500, project-based, for the full build. For comparison, a freelancer builds one piece for roughly $1,500 to $5,000, and a large agency builds the whole thing for $15,000 to $50,000 and up. Payment plans are available for qualified clients, and the full breakdown is on the pricing page.

How long does it take to build and launch an online course?

About 100 days from kickoff to live. That covers all five phases: Discovery, Architecture, Build, Launch and Optimize. Timelines slip only when feedback slows down, which is the real bottleneck, so we flag it early rather than quietly extending.

What platforms do you build on?

Kajabi, Skool and GoHighLevel are our three core platforms, and we also build on Thinkific, Teachable, Circle and Substack by request. We do not push a preferred platform. The architecture of your offer decides the tool, not the other way around.

Are you a Kajabi Expert?

Yes. We build done-for-you Kajabi courses, funnels and launches as Kajabi experts, and Kajabi is one of our three core platforms. When Kajabi is the right home for your offer we handle the full setup: products, offers, checkout, pipelines, email and design.

Do I own the course, the content and the accounts?

Yes. You own what we build, including the content, the course and the platform accounts. The exact terms are spelled out in your agreement before we start.

What if my content isn't recorded or written yet?

That is normal, and it is what Phase 01 is for. Most experts come to us with frameworks and ideas scattered across documents and their own heads. We organize it, give you a structured recording plan, and build the curriculum around what you actually know.

Do you build cohort programs, evergreen courses, or memberships?

Yes, all three, plus group programs and hybrid models. We map the right format to your audience and offer during Architecture, whether that is a self-paced course, a live cohort, a membership, or an ecosystem that combines them.

Do you build my audience?

No. We build the product and the system that converts the audience you already have. If you are starting from zero with no list, no clients and no results, this is not the right time, and we will tell you that honestly.

What is a Full Course Launch Agency, and how is it different from a freelancer or a marketing agency?

A Full Course Launch Agency builds the entire product, from strategy through launch, under one roof. A freelancer builds one piece, like a sales page, and leaves you to project-manage the rest. A marketing agency runs campaigns for products that already exist. We build the product itself and then launch it.

Who is a good fit? Who isn't?

You are a good fit if you have a proven method and real client results, you are doing $8K a month or more, and you have an audience or referral network, even a small one. You are not a fit if you are starting from zero, want us to manufacture demand, or need it live in 30 days.

What is the 100-Day Build?

The 100-Day Build is our flagship offer: a done-for-you course build in five phases over 100 days. Discovery clarifies what you are selling, Architecture designs the offer ladder and buyer journey, Build makes and connects everything, Launch takes it to market, and Optimize improves it for the next run.

How much of my time does it take?

Weekly check-ins of 30 to 60 minutes, feedback on deliverables within 48 to 72 hours, and the time it takes to record your content. That is the honest answer. We need your expertise and your sign-off at a few points, but we carry the build.

What happens after day 100?

You have a live, selling product and the data from your first launch. Many clients continue with us on a Content & Marketing Retainer at $2,000 to $3,000 a month for ongoing content and optimization; 7 of our last 8 clients did. It is optional, and you own everything either way.

Where are you based, and do you work with clients outside Texas?

We are based in Austin, Texas, and we work with clients across the United States. The whole build runs remotely through calls, a shared workspace and your platform, so location is not a constraint.

How is The Expand Lab different from other done-for-you course agencies?

We run strategy first and build the whole ecosystem, not just a course. Every build starts with Discovery and Architecture led by the founder, so the offer, pricing and funnel are designed to sell before anything gets built. We stay platform-agnostic, and client names stay private while the numbers stay real.