Five phases. A hundred days. Here’s exactly what happens.
Most experts have been burned by someone who couldn’t tell them what came next. So here’s the whole thing, phase by phase — what gets built, who does what, and what you’re actually holding at the end of each one.
Phases overlap on purpose. This is the real timeline, not five tidy boxes.
Figuring out what you’re actually selling. Not what you do — what someone will pay for.
- Deep-dive into your existing IP — frameworks, worksheets, methodologies
- Full audit of content, audience, list, platforms, and past launches
- Problem/solution clarity — the exact transformation you deliver
- Success metrics defined up front
- Competitive and market scan in your category
- Show up on calls and talk
- Hand over everything you already have — unorganized is fine
- Give feedback on the thesis draft
- →A Product Thesis — what you’re selling, who it’s for, why it wins, in one sentence
- →A complete asset inventory
- →Defined success metrics for the build
Who’s buying, what they’ll pay, and the path from “never heard of you” to “bought.”
- Transformation promise and outcome definition
- ICP definition and segmentation
- Full buyer journey — first touch → purchase → delivery → retention → expansion
- Offer ladder design — free front door → entry → core → high-ticket
- Pricing based on transformation value, not content volume
- Platform selection driven by the architecture
- Messaging framework mapped to each decision stage
- Pressure-test the offer ladder and pricing
- Approve the architecture before anything gets built
- Share existing audience data
- →A mapped user journey before a single pixel is designed
- →A priced, structured offer ladder
- →A messaging framework
- →A documented platform decision, with the reasoning
The thing actually gets made — connected and tested end to end, so nothing leaks.
- Curriculum architecture — modules, lessons, pacing, sequencing
- A quick-win module that delivers value in the first 15 minutes
- Worksheets, assessments, implementation guides, progress trackers
- Full platform build
- Student experience — onboarding, milestones, completion, support
- Sales and offer pages
- Automation backbone — enrollment, onboarding, intake, email, cart, upsells
- Internal QA across the full stack before anything reaches you
- Record your content — we give you a structured recording plan
- Review and approve deliverables — 48–72 hour turnaround
- Supply brand assets if you have them
- →A built, tested, launch-ready product
- →Every supporting asset a student touches
We take it to market — with you, warmest people first.
- Launch plan built around your real enrollment window
- Launch, nurture, and cart-close email campaigns
- Organic content to feed top of funnel
- Warmest-contacts-first sequencing
- Paid amplification layered where it makes sense
- Everything tested end to end before anyone sees it
- Promote to your network
- Show up for whatever live components the launch includes
- →A live, selling product
- →Real buyer data
We look at what actually happened — and fix it. Your second launch should always beat your first.
- Performance analysis across funnel, product, and messaging
- Iteration on conversion points and retention drop-off
- A Version 2.0 roadmap — built to be improved, not rebuilt
- Handoff documentation so your team can run it
- Review the findings and set the direction for v2
- →A documented picture of what worked and what didn’t
- →A roadmap for the next version
- →A product designed for iteration — the next one is meaningfully faster
The questions everyone asks.
How much of my time does this take?
Weekly check-ins of 30–60 minutes, feedback on deliverables within 48–72 hours, and the time it takes to record your content. That’s the honest answer.
How fast do you turn things around?
A 48-hour turnaround on anything you send us.
How many rounds of revisions?
Every deliverable goes through review cycles with you until it’s right. Nothing ships that you haven’t signed off on.
Who owns the IP?
You own what we build. The exact terms are spelled out in your agreement.
What if we fall behind?
Timelines slip when feedback slows down — that’s the real bottleneck. We flag it early rather than quietly extending.
What if I don’t have my content ready?
Most people don’t. That’s what Phase 01 is for.
Do you build my audience?
No. We build the product and the system that converts the audience you have. If you’re starting from zero, this isn’t the right time.
This is the whole process. No surprises.
Book a call and we’ll map which phases matter most for your build — and what it would actually cost.
Free · 30 minutes · No pitch